What is StahmanaCore?
One of the things I think is really good idea in business is to scratch your own itch and scale from there. Over the last year, I’ve gotten really serious about testing a thesis I have: the mobile device is becoming the television and the television is becoming the radio. StahmanaCore is our move into a whitespace that we believe exists for people who are trying to build businesses around their personal brands and the stories they want to tell.
StahmanaCore is taking advantage of what we see as a fragmented marketplace between public relations, social media managers, and production companies. We achieve this by executing in those marketplace fragments by scaling my time and ability to produce and distribute content strategically.
StahmanaCore is able to produce content at scale for established and emerging leaders. We create a meaningful piece of content, like a weekly show , as well as enormous amounts of social content for those clients who are extremely busy, but find the value in making a substantial investment in building their personal businesses.
2. Why is now the right time for the market?
I think there’s enough scale for individuals to go direct-to-consumer. You used to need a production company and a television network and agents and PR people to say “hello” to the world. That world has changed and we think we’ve got the right ingredients to help those individuals who want to take advantage of the opportunity.
3. How is this different from the representation, management, or PR that some leaders already have?
StahmanaCore does not eliminate the role of a talent agent or manager. And, while I don’t think it eliminates a PR person either, I do think it puts more pressure on traditional PR and “junior talent” in the social media realm to justify their value prop to a doctor or emerging industry leader. It also goes after production companies, as this is more of a modern day production company than anything else.
4. Who should be using this product?
Anybody who isn’t one of the 20 biggest names in their field today should take a very deep look at working with us because I think it brings a lot of value. After six months to one year of work, StahmanaCore could elevate the demand and size of the opportunities that the leader gets. For example: speaking fees, artist collaborations, and book deals. This product is also for the business-driven person who can afford the financial commitment (starting at $1k/month), has a talent or skill in a niche, and wants to become the biggest or one of the biggest names within that genre.
5. What can StahmanaCore clients expect to receive?
Starting at $1k a month, our clients can expect a full 2017 blueprint on how to build awareness around their talents, passions, stories, and skills that creates endless business opportunities. Clients can also expect a signature piece of pillar content, like a podcast, web show, or a vlog, and high volume of quality written, video, and image content combined with social growth strategies, analytics, and insights for the most relevant platforms and audiences. Over a two to three year period of time, this will build enormous leverage for much bigger financial upside in the ways to monetize a personal brand or advocacy cause. This can include anything from selling merchandise to networking new business opportunities.
Interested in learning more? Contact Edna Garcia.
Products starting at $1k/monthly.